What to consider when updating your signage

Jun 30, 2021

Baffled


The main purpose of business signs is to convey a message, promote a brand, give an instruction or act as promotional material. Whatever the need is for your business, there are a few things to consider to ensure you get the most out of your investment into your signage.

The main points to consider when updating your signage are:

Purpose

As mentioned above, signage is needed for many different reasons - the signage solution you choose needs to be fit for purpose.

Who is it aimed at?

The target audience for your signage again will impact what type of design and finish you go for. Bright and contemporary, or more traditional - make sure your signage appeals to the right type of demographic to ensure it does it’s job.

Timeframe

How long is the sign needed for? Is it a temporary display for a time limited promotion, or is it expected to last for years to come. This is so important to consider as it will hugely impact what material is needed and therefore your budget.

Size

This sounds obvious but the perspective of a sign up close or when erected on a large building will be very different. It’s essential to physically mark out the required size of the sign in its desired location to ensure it is clear and visible.

Text

This includes the font, colour and size. You obviously need your message to be readable from wherever your customers will be. Also consider the colour of the background that the text is on to make sure the text pops out and doesn’t get lost.

We work closely with all our customers, providing free consultation to make sure the most appropriate and cost effective solution is produced. If you are considering updating your own signage, get in touch today and we’ll happily discuss your requirements and budget and find a solution to suit.