Is Your Signage Losing You Business?

Jan 07, 2020

Customers will make choices on where to spend their money based on good first impressions and general appearance of the business. There’s no question that attention-grabbing, quality signage has the power to pick up new customers and increase revenue.

Great Signs Bring More Sales

In short, good signage increases brand awareness, creates a great first impression and reinforces trust in your customers...all factors that will contribute to those customers choosing to bring their business to you instead of a competitor.

A customer of ours recently quoted, “When I last replaced my signage 10 years ago, it doubled my business in the following year.”

Square Chartered Accountants business signage

There are so many different types of signs available today. From simple and cost-effective banners to bold neon signs, there are options to suit all requirements and budgets.

Zabardast Angel Catering

What Your Signs Need To Do

Your business signs should follow a few simple rules to have maximum impact:

  • Be in good condition with no apparent damage or defects

  • Have a clear, up-to-date design that accurately reflects your brand

  • Have bold, easily readable text

  • Be positioned correctly for best possible visibility

  • Be produced on appropriate material for use, location and conditions

  • Be consistent, if the business has multiple locations

If your current sign doesn’t tick each of these points, it may be time to consider a change. It’s understandable why business owners may put new signage on the back burner - but having poor, dated signage is likely to be costing sales.

If you are considering updating your signage, we can help you through the whole process. We work with you to create the most effective signs that fit your budget and business needs.

We’re ready to help - talk to us about your requirements today.